Above the line is a technical term used in advertising and is used to indicate all communication activities that exploit classical media, namely:
The supplementary term is Below the line, which indicates other activities that do not exploit such media, such as sponsorships, promotion activities, public relations, and direct marketing.
The expression must not be confused with the above the fold, which in the journalistic jargon indicates the contents in the upper half, ie above the fold of the first page of a newspaper exposed together with the others on the newsstand . This concept, resumed and used also in the field of web design, has little or nothing to do with advertising. Notemodify wikitesto Voices correlateemodify wikitesto
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