Walter Dorwin Teague (18 December 1883 - 5 December 1960) was a pioneer in industrial design in the United States.
In 1912 he started his own studio for typography and graphic design, and in the 1920s he also focused on designing packaging. In 1926, he founded one of the first consulting firms for industrial design; Walter Dorwin Teague Associates. His first major customer was Eastman Kodak. Teague used the latest materials and techniques in aesthetic context. The first camera designed by Teague, the Vanity Kodak (1928), was designed specifically for women and was produced in different colors. In addition to cameras Teague designed glass for Steuben and Corning, petrol stations for Texaco, a Steinway piano and Patriot Radios.
Teague was a theoretical purist and renounced expressionism. He saw a future in which man with his personal inspiration was replaced by the machine and a universal aesthetic. Each object had the perfect shape, according to Teague, it was the designer's task to reveal this form. He was fascinated by technology and the future: "New products that will appear will make the amazing predictions that are now filling our advertisement pages." He is the author of Design This Day, The Technique of Order in the Machine Age (1940).
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