Rear view of a Packard of 1958 where you can notice the small differences compared to the Studebaker President, from which the nickname Packardbaker
Packardbaker is a joking nickname given to Packard automotive models from 1957 to 1958. It originated from the policy-makers of Studebaker-Packard Corporation, which made an attempt to continue the Packard brand with a series of vehicles that derived the body car and mechanics from the Studebaker, especially the President. They marked the end of the Packard brand.
When the first specimens were revealed to dealers in the summer of 1956, there were very negative comments. The detractors complained that there was a loss of quality, which was deteriorating in design, and that these vehicles damaged the tradition of the Packard brand.
In 1957, the only marketed model was called Packard Clipper (other cars were already manufactured by Packard with this name) and was offered in the four-door sedan and four-door station wagon version. In 1958, there was an update, and two hard-top doors were also launched, in addition to the first. Last but not least, the new Packard Hawk was introduced, but it was a derivation of the Studebaker Golden Hawk. Sales went bad, and the production of Packard branded cars ended in the same year. Bibliografiamodifica wikitesto Voices correlateemodify wikitesto
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