BVA bond of advertisers is a Dutch interest association of the advertising industry. The association aims to provide transparency in the relationship between advertisers, advertising agencies, entrepreneurs and the government. The BVA is speaking on behalf of the advertising industry in discussions about communication issues with the Dutch and European government. BVA publishes together with VEA the EffieAwards annually, the prices for proven effective communication.
The federation was founded in 1919 from dissatisfaction with wage rates and vague storage data that publishers would use. Other connections
BVA is a member of the World Federation of Advertisers (WFA) and participates in:
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