In the mid-1970s, the bank building at the Coolsingel in Rotterdam became the headquarters of AMRO Bank. Branch of the Amsterdam Rotterdam Bank in 1973
AMRO Bank was formed in 1964 by the merger of the Amsterdamsche Bank and the Rotterdamsche Bank. Initially, AMRO Bank was established as a holding company, and both merger partners continued to operate independently, but the formal integration of the activities took place as of 1 January 1965. In the mid-1970s, the bank building at the Coolsingel in Rotterdam became the headquarters of AMRO Bank.
The merger plans had already been forged before World War II, but anticipating Dutch involvement in this war, the parties had decided to put their plans into action.
The brand of the new bank was composed of the letters AMRO. It was in the form of a coat of arms, but also of a hand with thumbs up.
The AMRO Bank started working on the medium-term market immediately after setting up, and established business units as the National Bank for Medium-Term Credit. Funding of assets also received attention, with companies such as Mahuko (Company for Hire Purchase) and Amstel Lease. Financing of debtors (factoring) was placed in International Factors Nederland B.V. the oldest advocacy company in the Netherlands.
In the 60's and 70's, the AMRO Bank, like other banking companies, saw growth in retail banking. The position in wholesale banking was strengthened by acquisition of Pierson, Heldring & amp; Pierson (PHP) in 1975. PHP would continue to operate independently and under its own name; sister bank "Bank Vlaer & Kol" from Utrecht would lose its name (since 1691) and go full in AMRO Bank.
In 1969 AMRO Bank was at the cradle of the Banque Européenne de Crédit à Moyen Terme, a platform for international banking relations.
With the vision of European integration, AMRO Bank and the Belgian General Bank announced extensive cooperation plans aimed at establishing an international bank at European level. This ambition proved too high, there were still too many obstacles on the road.
When the Dutch government announced relaxation in the area of mergers for financial institutions, ABN Bank and AMRO Bank took the opportunity. The merger took place on August 24, 1990 by converting the shares of both banks into shares of the now-established ABN AMRO Holding N.V. The new company was operated under the name of ABN AMRO Bank N.V.
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